ADA Compliance Service
ADA Compliance Service
Providing Equitable Access To Your Site For All
Assistive Technology to serve everyone
What is ADA Compliance?
What is ADA Compliance?
There are more than one billion people worldwide who are affected by the lack of assistive technologies and non-adapted means of communication. At Kanan Digital Marketing, we understand the pivotal role that ADA Compliance plays in today’s digital landscape. We recognize the importance of creating an inclusive online environment that caters to all users, regardless of their abilities.
Most business owners with a website are unaware of ADA compliance and how to protect themselves from lawsuits and complaints. Unfortunately, many people are looking to take advantage of businesses that lack ADA compliance, including law firms that understand the laws far better than the average business owner. There are even people who actively hunt for businesses lacking ADA-compliant sites, with companies with physical locations being the most targeted. At Kanan Digital Marketing, our goal is to protect our clients and provide their customers with an inclusive online experience.
But what is ADA Compliance? ADA Compliance, or compliance with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), refers to the effort to ensure that digital content is accessible to people with disabilities. This extends beyond physical spaces to the digital realm, ensuring equal access and usability to everyone, including those with visual, auditory, cognitive, or motor impairments. From making websites navigable for screen readers to providing alternative text for images and ensuring keyboard accessibility, many aspects go into making a website ADA and WCAG-compliant.
Contact us today to protect your business from ADA lawsuits, losing financial assets, and poor public perception, and start providing your customers with a more inclusive online experience!
In this article, we will cover:
Reach out to get started today to ensure your website compliest with the ADA and WCAG standards!
Equal Access To Online Content
The Goal Of ADA & WCAG
The internet promises independent participation among online users. However, for those with disabilities to enjoy its vast benefits and the wealth of information it offers, website ADA compliance is essential.
Enacted in 1990, the ADA prohibits discrimination against individuals with disabilities in various areas, including employment, public accommodations, and telecommunications. The goal is to ensure that people with disabilities have the same rights and opportunities as everyone else. In the digital context, ADA compliance involves making online platforms accessible, aligning with the ADA’s broader objective of inclusivity.
The World Health Organization (WHO) reports around 15 percent of the global population lives with disabilities that affect their daily lives, including web browsing and online shopping. To address the need for online accessibility, the World Wide Web Consortium (W3C) created the Web Content Accessibility Guidelines.
WCAG provides a detailed set of guidelines for creating accessible web content. Its four principles – permeability, operability, understandability, and robustness – serve as a framework to enhance the accessibility of digital content. The ultimate goal is to create a web environment that caters to diverse user needs and abilities.
WCAG 2.1 was introduced in 2017 to address web changes and technological advancements. WCAG 2.1 improved on the previous version to make online content more accessible to a broader range of people with disabilities including:
- Deafness
- Blindness
- Hearing Loss
- Low Vision
- Photosensitivity
- Limited Movement
- Learning Disabilities
- Cognitive Limitations
- Speech Disabilities
Create An Inclusive Space
Why Your Site Needs To Be ADA Compliant
Website ADA compliance is not an option anymore, it’s a necessity! Many countries now require WCAG compliance for all websites. Additionally, the United States has enacted Section 44 ADA tax credit of the IRS code to provide up to $5,000 ADA tax incentives for website accessibility and encourage businesses to take part in providing equal access.
The tax credit is just one reason to make your site ADA-compliant. Ignoring web accessibility guidelines puts your business at risk for an ADA website compliance lawsuit, which could lead to financial damage, credibility issues, and overall marketability.
As a business owner, your web design speaks volumes about the quality of your business and products. Show your clients, prospective clients, and stakeholders your commitment to providing the best services by investing in an ADA compliant website.
ADA Compliant Websites Ensure:
Legal Compliance
Non-compliance with ADA standards can result in legal challenges. Lawsuits related to inaccessible websites have become increasingly common, and businesses can face financial penalties, legal fees, and damage to their reputation. By ensuring ADA compliance, businesses mitigate these risks and demonstrate a commitment of inclusivity.
E-commerce websites or businesses with physical locations are at a much higher risk of being sued for failure to meet ADA compliance guidelines. Being incompliance protects your company from serial web accessibility plaintiffs.
Accessibility For All
There are millions of people with disabilities that require information from online sources. An ADA compliant website gives your site visitors equal opportunities to access your online content and make informed decisions.
Now is the best time to start making your website ADA compliant and take action to improve your site functionalities. Strict adherence to web accessibility enhances your customers' web experiences and helps create a memorable brand interaction.
Greater Conversions
Disabilities take many different forms, including motor disabilities, visual impairments, and hearing disabilities. Businesses that optimize their website to cater to persons with disabilities can truly help people fulfill their information needs. With an ADA compliant website, you can keep different audience segments engaged. The more people who can access your website, the higher likelihood you will improve your retention and conversion rates.
ADA Tax Credit Eligibility
Small to medium-sized businesses that meet the ADA tax credit 2021 qualifications can get up to $5,000 IRD ADA tax credit and/or ADA tax deductions. These tax incentives are a big help to business owners who want to improve their site accessibility and expand their online reach. The ADA compliance services tax credit covers 50% of the total ADA compliance costs your have incurred in making your site compliant.
Competitive Advantage
Many businesses make the mistake of overlooking people with disabilities in the marketplace. However, disabled persons make up a huge economic group that makes up around 10 percent of total online spending.
An ADA compliant website keeps you ahead of the competition. Not only are your providing access to your services and protecting your brand from lawsuits but you are also making your brand more appealing.
Positive Reputation
Most persons with disabilities will not ask for help when they encounter online accessibility barriers, rather they leave an inaccessible site to look for an ADA compliant website.
The internet is the fastest mode of word-of-mouth mode of marketing so it only takes one online review to influence other's perceptions of your brand. Having an ADA compliant website is an effective way to expand your online reach and boost your online reputation.
Kanan Digital Marketing To The Rescue
How To Achieve WCAG & ADA Compliance
In today’s digital landscape, ADA web compliance is imperative to accommodate your target audience’s needs and future-proof your brand. ADA assistance is a vital part of digital marketing and Kanan Digital Marketing is here to make it easier for you!
Our team works through:
- Thorough Audits
Our experts conduct detailed accessibility audits using automated tools and manual testing. This involves assessing website elements, such as images, forms, navitation, and multimedia, to identify potential barriers to accessibility.
2. Customized Solutions
Based on audit findings, we provide tailored solutions to address specific accessibility gaps, This may include implementing alternative texts for images, enhancing keyboard navigation, ensuring color contrast, and optimizing form fields for screen readers.
3. Ongoing Monitoring
ADA compliance is an ongoing commitment. We continuously monitor your website’s performance, conduct periodic audits, and make necessary adjustments to ensure sustained compliance with evolving standards.
4. Education and Training
We empower your team with the knowledge needed to create and maintain accessible content. This includes training on best practices, guidelines, and tools to foster a culture of inclusivity within your organization.
Choose Kanan Digital Marketing as your partner in achieving ADA Compliance, and let us guide you toward creating a digital presence that truly embraces diversity and accessibility. Contact us today to take the first step towards a more inclusive online experience and protection for your business.