Verity Kitchen & Bath
Meet The Client
We are proud to introduce Verity Kitchen & Bath as a client. Verity Kitchen & Bath is a full-service design-and-build firm dedicated to transforming kitchen and bath spaces into beautifully functional works of art. Specializing in complete remodeling projects and custom cabinetry, Verity Kitchen & Bath prides itself on delivering a hands-on, client-focused approach to home remodeling.
Based in Torrance, CA, Verity Kitchen & Bath serves the entire South Bay area, helping homeowners bring their dream spaces to life. With a commitment to craftsmanship, attention to detail, and personalized service, they ensure every project is as unique as the clients they serve.
The Problem
Verity Kitchen & Bath realized it was time to reimagine their brand and enhance their digital presence to match the exceptional craftsmanship they bring to their remodeling and cabinetry projects. However, they faced a significant challenge: their business was divided across two separate websites, one for remodeling and another for cabinetry. This disconnect led to confusion among clients, hindered their ability to communicate expertise effectively, and resulted in lead generation struggles. To make matters worse, their social media channels remained underutilized, PPC opportunities were unexplored, and their online presence on listings lacked optimization.
With their plates already full managing day-to-day operations and client projects, the team at Verity Kitchen & Bath found themselves stretched thin. Their limited knowledge of digital marketing and lack of time to focus on branding meant they were missing out on incredible opportunities to increase visibility, strengthen credibility, connect with their audience, and scale their business to its full potential.
The Solution
Kanan Digital Marketing was introduced to Verity Kitchen & Bath through a trusted referral, and after meeting with their key stakeholders, it became clear they needed a comprehensive digital overhaul. To address their challenges, we recommended a full-stack marketing approach that included a new, unified website, social media management, local SEO, content creation, technical SEO, Google Ads, and social media advertising.
Our first step was merging their two disconnected websites into a stunning, cohesive platform that showcased both their remodeling and cabinetry expertise while conveying their ethos and professionalism. We updated their logo and developed consistent branding across all channels. We optimized their local SEO to ensure they appeared in local searches and updated their business listings across the web, filling in any gaps and making the information valuable for potential clients. To boost lead generation, we designed and launched targeted Google Ads and Meta ad campaigns, while also crafting social media strategies to help them connect with their audience. By taking ownership of their full marketing efforts, with their input to align with their goals, we ensured Verity Kitchen & Bath had the digital presence they deserved.
The Results
Since the launch of their revamped marketing efforts, Verity Kitchen & Bath has experienced a significant transformation in their digital presence. Website views have increased, with visitors spending more time on pages and engaging with contact forms and calls—ultimately leading to more leads and clients. Thanks to optimized local SEO and strategic paid advertising campaigns, web traffic has surged. Technical SEO improvements have further enhanced the website’s performance, ensuring Verity KB ranks higher across search engines. On the social media front, their channels, while still in their infancy, have shown remarkable growth with a 140% increase in followers and a 110% boost in engagement across all platforms.
The newly designed website has become an invaluable tool for potential clients, providing them with clear, detailed insights into Verity KB’s services. This has resulted in more qualified leads, smoother client communication, and easier tracking of data. The sleek, professional design of the site has also elevated Verity KB’s credibility, impressing both clients and stakeholders alike. The owner remarked, “The website looks amazing and is better than I could have expected. The fact that the information from the two previous sites works seamlessly together and is easy to navigate is my favorite aspect.” Verity Kitchen & Bath couldn’t be happier with the results, and Kanan Digital Marketing is excited to continue supporting their growth.